Plymouth City Council has taken the step of banning payday loan websites from advertising on billboards and bus shelters.
The council is also blocking computer access to 50 of the most popular payday loan websites across its network including in libraries and community centres.
Plymouth, where it is estimated that 5000 people have payday loans, is thought to be the first local authority to take the step.
Councillor Chris Penberthy backed the action saying:
"Plymouth's advice agencies are taking calls daily from people who are running up huge debts that are causing stress and hardship to them and their families. We need to protect people and make it difficult for payday loan companies to operate in our city but we do recognise times are hard."