The birth of Prince George could help the British baby market grow to over £2.3 billion according to new figures obtained by ITV's Tonight programme.
- Research for 'Kate's Baby Bounce' suggests the birth of the royal baby will help the British baby market grow to over £2.3 billion in the first few years of its life - an increase of nearly 20%.
- In 2012 the market was estimated to be worth £1.958 billion but the Centre for Retail Research estimates that will hit £2.33 billion by 2018 as retailers and manufacturers capitalise on the marketing opportunities in the first few years of Prince George's life.
- Manufacturers of luxury goods are likely to benefit the most with the market expected to be worth nearly £500 million by 2018.
Watch Kate's Baby Bounce: Tonight on ITV at 7.30pm
More top news
Two people have been killed by the new form of coronavirus.
The blazes have already burned an area the size of Ohio.
Opposition sources declined to comment on the claims.