Ask.fm has announced that it will hire a safety officer to oversee the moderation of questions and comments on the social media site.
Part of a statement released by the site's founders, Ilja and Mark Terebin, said:
We will commit to reviewing all reports made using the report button within 24 hours.
To do this, we will hire more staff to act as moderators, including a Safety Officer to take overall responsibility for moderation at Ask.fm.
The report button will be more prominent on the site itself, and "bullying/harassment" will be introduced as a category alongside the existing categories of "spam or scam", "hate speech", "violence" and "pornographic content".
Users who click this button will be directed to third party resources to help them.
The father of Hannah Smith, who committed suicide after being bullied on the Ask.fm website welcomes the site's new cybersafety measures.
Major organisations have withdrawn adverts on social networking site ask.fm following the suicide of teenager Hannah Smith.
Maybe it's time we all had a reality check, to look up from our screens, lose the masks we all wear online, and look at each other.