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'Pay to play' games warning

The online games app industry has been warned by the Office of Fair Trading of "potentially unfair and aggressive commercial practices" that could target "susceptible" children to pay to continue playing.

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Games makers take responsibilities 'very seriously'

Games trade body Ukie said all its members "take their responsibility to their players, particularly children, very seriously".

Ukie chief executive Jo Twist said:

We welcome any guidance from the OFT [Office of Fair Trading] to clarify how they are interpreting the law and shall be taking our time to digest the proposed guidelines before responding fully to the OFT’s consultation.

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