Martin Lewis, founder of MoneySavingExpert.com, made these suggestions for preventing children being exploited by the online gaming industry:
- Rules that stop bait pricing on games predominantly targeted at children
- Wealth warnings both at the start of games and inside app stores to indicate it is an in-app purchase game
- Caps on how much can be spent on such purchases within an hour, which can only be removed by the cardholder.
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