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'Pay to play' games warning

The online games app industry has been warned by the Office of Fair Trading of "potentially unfair and aggressive commercial practices" that could target "susceptible" children to pay to continue playing.

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Martin Lewis - online gaming needs stronger rules

Martin Lewis, founder of, made these suggestions for preventing children being exploited by the online gaming industry:

  • Rules that stop bait pricing on games predominantly targeted at children
  • Wealth warnings both at the start of games and inside app stores to indicate it is an in-app purchase game
  • Caps on how much can be spent on such purchases within an hour, which can only be removed by the cardholder.

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