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'Pay to play' games warning

The online games app industry has been warned by the Office of Fair Trading of "potentially unfair and aggressive commercial practices" that could target "susceptible" children to pay to continue playing.

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'Money saving expert' slams OFT guidance as 'flaccid'

Martin Lewis, founder of, described the OFT consultation into online gaming charges as "flaccid".

When games like My Little Pony and others charge £69 a pop for children to buy 'gems', there is something almost sinister happening.

Many of these free games take advantage of children's confusion between virtual and real money and some parents' technical illiteracy.

The OFT consultation is flaccid - the problems are apparent and games makers and app stores need to be held to account.

– Martin Lewis, founder of

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