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Global launch for Xbox One

The hotly-anticipated Xbox One has gone on sale across the world, with thousands of gamers turning out for the midnight launch. Microsoft claims the console is 'the best', ahead of rival Sony's PS4 release next week - in time for the festive rush.

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Thousands gather for Microsoft's 'best' Xbox One

Thousands of gamers flocked to the midnight launch of Microsoft's hotly-anticipated Xbox One in London, as the technology giant hailed the new console "the best".

The launch of Xbox One in Leicester Square, central London. Credit: PA

Singers Plan B and Katy B provided the entertainment, along with performers dressed as zombies from Dead Rising 3 and a Roman legion from Ryse: Son of Rome, while England footballer Andros Townsend battled it out on stage with a competition winner.

Gaming enthusiasts have flocked to central London for the launch of the hotly-anticipated Xbox One. Credit: PA

With the launch of Sony's PS4 next week, Microsoft has a head start on its rival in the run-up to Christmas.

Microsoft has thrown down the gauntlet to its rivals by hailing the hotly-anticipated Xbox One as 'the best' Credit: PA

"We're proud and excited that Xbox One is going to be the biggest launch in Xbox history," Microsoft's Phil Harrison said.

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