Experts are calling for hard hitting campaigns to tackle the UK's obesity crisis, to avoid surpassing the "doomsday scenario" that estimated that half of the population will be obese by 2050.
Professor David Haslam, chairman of the National Obesity Forum, said:
We're now seven years on from the Foresight Report. Not only is the obesity situation in the UK not improving, but the doomsday scenario set out in that report might underestimate the true scale of the problem.
There needs to be concerted action. There is a lot more we can be doing by way of earlier intervention and to encourage members of the public to take sensible steps to help themselves - but this goes hand in hand with government leadership and ensuring responsible food and drink manufacturing and retailing.
We need more proactive engagement by healthcare professionals on weight management, more support and better signposting to services for people who are already obese, and more importance placed on what we drink and how it affects our health.
We've seen hard hitting campaigns against smoking and it's time to back up the work that's already being done with a similar approach for obesity.
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