The Northern Ireland Neknomination Facebook page has been discontinued and turned into an alcohol awareness page.
A spokesperson involved in creating the page, which has been heavily criticised after the online craze was linked to the deaths of two young men, told the BBC that the group had decided to remove all the videos and instead highlight the dangers of alcohol.
"We made the decision a few nights ago to no longer continue to run the page the way it was originally set up," the spokesperson said.
"All videos have been removed and we'd like to continue as a Neknomination awareness page, highlighting the dangers surrounding the game."
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