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Calls for Govt to set sugar reduction targets on fizzy drinks

Some soft drinks contain so much sugar the Government should set reduction targets in order to tackle obesity, health campaigners said. The call comes after 79% of supermarket fizzy drinks were found to exceed the recommended daily amount of sugar.

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Sugar reduction targets like 'cutting down on salt'

Reducing the amount of sugar in food and drink could be a similar public health campaign to the cutting down on salt campaign, a health expert said.

Professor Graham MacGregor, professor of cardiovascular medicine at the Wolfson Institute, Queen Mary University of London and chairman of Action on Sugar, said:

Replacing sugar with sweeteners is not the answer: we need to reduce overall sweetness so people's tastes can adjust to having less sweet drinks.

A similar approach has successfully reduced salt intake; people are consuming 15% less salt than they were 10 years ago, and now prefer less salty foods.

This policy is estimated to be saving 9,000 lives a year, plus healthcare savings of £1.5 billion a year. It is now time to do the same for sugar.

– Professor Graham MacGregor

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