The Education Secretary has "wholeheartedly" endorsed a campaign that aims to ensure that by 2025, all pupils are reading to a good standard at the age of 11.
"Eradicating illiteracy and innumeracy is central to our plan for education and that plan is working," Nicky Morgan said.
"However, we know there is more to do which is why our new curriculum has a greater focus on reading and encourages children to read widely for pleasure so they can develop a real love of literature," she continued.
"This brilliant campaign will help us all to make a real difference to the lives of millions of children and I hope that the whole country will get behind it."
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