Sainsbury's selling 5,000 British Legion chocolate bars an hour

Sainsbury's are selling "in the region of 5,000" of the chocolate bars they have created to support the Royal British Legion.

The bars feature in a special Christmas advert that recreates the famous truce between British and German troops in December 1914.

The bar that features in Sainsbury's Christmas advert. Credit: Sainsbury's/Royal British Legion

They are retailing for £1, with 50p going to the charity, which includes all the supermarket's profits plus a donation from Sainsbury's.

Mark Given, Head of Brand Communications, said:

We partnered with The Royal British Legion, in the 20th year of our relationship with them, to ensure we tell this story with authenticity and respect and we’re selling in the region of 5,000 every hour of the chocolate bars we have made to help to raise additional funds for them.