Deputy Prime Minister Nick Clegg has backed plans to introduce plain cigarette packaging, saying there is evidence it does help minimise marketing appeal.
Speaking on LBC Radio, Mr Clegg said: "It's not a crime but it's very bad for you, and we should be taking sensible steps to discourage people - particularly kids - from taking up smoking.
He added: "There is evidence, and I think it's been borne out by the latest facts in Australia, that it does help minimise the marketing appeal."
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