Public health minister Jane Ellison told the Delegated Legislation Committee the regulations for plain packets for cigarettes would bring the country "one step closer to our first smoke-free generation".
The Government has no intention to extend standardised packaging to any other product than tobacco.
Tobacco is a uniquely harmful consumer good and as such it's been treated uniquely in regulatory terms for many years.
The Conservative frontbencher said she recognised concerns that standardised packaging for cigarettes could be a "slippery slope" towards a similar approach to other products such as junk food and alcohol.
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