Britain "doesn't need another coalition", David Cameron has said in his first campaign rally.
Speaking in Chippenham, Cameron, who appeared tieless and with his sleeves rolled up, said: "We don't want another coalition. Britain doesn't need another coalition.
"We want strong, clear, accountable government and there's only one prime minister and one party that can deliver it so get out there and win it for Britain."
ITV News UK Editor Rohit Kachroo has been with Nigel Farage as the Ukip leader plans his strategy for the ITV Leaders' Debate on Thursday.
It was, in some ways, a unique election launch, but how it will end is anyone's guess.
And we’re off! All aboard the big-blue-battle-bus, union flag fluttering and a typically dry election slogan stretching across the side.