Hull boss Steve Bruce has called for Barclays Premier League officials to act to curb rising ticket prices ahead of his side's KC Stadium clash with Liverpool on Tuesday.
Visiting fans' group Spirit of Shankly is organising a boycott of the game in protest at the £50 admission charge, and Bruce echoed his Liverpool counterpart Brendan Rodgers in backing its right to do so.
Bruce said: "I feel sorry for the supporters of big clubs who have to dig deep every week and I hope when the new TV money comes into play the Premier League can remember football does belong to supporters.
"I know how difficult it is for people here at our club to find the money to bring their two kids to a football match and we have to make sure with all the money washing around we give something back to the fans.
"We have to remember the average man in the street because they are the lifeblood of football and I think if the Premier League set certain rules we would all have to abide by them."