E-cigarettes adverts banned on social media

Credit: PA

Five e-cigarette adverts on social media have been banned after a watchdog ruled they were likely to appeal to under-18s.

The website promoted its brand of vapour cigarettes by listing celebrities said to be fans such as Zayn Malik and Cheryl Fernandez-Versini.

The ads, which appeared on the company's Twitter and YouTube pages, also featured young people using them while dancing and drinking.

But the Medicines & Healthcare products Regulatory Authority complained they did not make it clear they contained nicotine.

And the Advertising Standards Authority raised concerns the ads showed people who seemed to be under 25 using e-cigarettes and were likely to appeal to under-18s.

Hubbly Bubbly has since voluntarily removed all of the ads under investigation on being notified about the complaint.

The ASA ruled the ads must not appear again in their current form.