Thousands of schoolgirls will be encouraged to consider a career in engineering as part of a new scheme by Network Rail.
It follows research revealing girls as young as seven have an "unconscious bias" against the profession - with most having switched off to the idea at all by the age of 14.
The firm warned that bias in adults such as careers advisers on what jobs are suitable for girls are partly to blame.
Network Rail chief engineer, Jane Simpson, joined the company as an apprentice aged 16 - and now managed a 500-strong team of engineers and technicians across the country.
As part of the drive, schoolgirls will be offered work experience and introduced to the railway industry via open evenings.
Network Rail said ensuring the industry was open to all helped nurture a diverse workplace, which studies have shown helps to "increase productivity and creativity".