AC Milan face backlash over Haka performance

AC Milan performed a publicity stunt version of the Haka ahead of their Serie A match against Carpi at the San Siro on Thursday night.

Milan dubbed their pre-match war dance the 'Tekitanka', with the name emblazoned on advertising boards along with social media hashtags.

The ruse was all designed as a marketing ploy for club sponsors Nivea and the actual performance was by some actors and not the players themselves.

While attempting to be light-hearted, the attention-seeking ploy could backfire on the club, given the cultural sanctity New Zealanders place in traditional war dances like the Haka.

New Zealand's All Blacks rugby union side perform the Haka before kick-off in their Test matches, with other Pacific Islands Test teams also performing their own traditional war dances.

A dim view is generally taken of mimicry however, even in flattery but most certainly if in jest.

Politicians in New Zealand reacted with anger to England World Cup-winner Matt Dawson's 'Hakarena' dance advert during the autumn's Rugby World Cup.

Maori Party co-leader Sir Pita Sharples branded Dawson's insulting and "shameful".