Steve Hansen believes New Zealand's clash with England is bigger than last year's series against the British and Irish Lions.
Hansen's All Blacks are set to play at Twickenham for the first time since their World Cup final victory over Australia in 2015.
The sold-out Test match follows the 2017 Lions tour when New Zealand were held to a draw on home soil.
Head coach Hansen is keen to make amends for that frustration on Saturday.
"I think (the England match is) even bigger actually. I think the Lions tour has made it bigger because we weren't successful," said the 59-year-old.
"In only drawing the series, that wasn't successful to us.
"That's made this week have a sharper edge to it, which is good.
"You've got to be reasonably stupid if you can't work out this is going to be big.
"There's 80,000 people (in the stadium), it's all over the papers, everyone's talking about it, you can't get a ticket.
"You'd have to be on holiday, I reckon, if you didn't work out that this is going to be big. And we haven't got anybody on holiday this week."