WATCH: Full report by Barbara McCann:
Enniskillen has topped a poll of the friendliest towns in the UK, with three other Northern Ireland towns also ranked among the best.
UTV took a trip to Enniskillen to meet some of its friendly faces, where we learned of "Fermanagh time".
"Even on a wet day, you will find that people are sitting, stopping, catching up and just finding out what their neighbours are doing and what the visitors are thinking about the town," Noelle McAloon, the Enniskillen BID Manager said.
"We have always enjoyed so many staycationers and visitors and they all comment on how friendly we are," Noelle added.
"I think it's something to do with Fermanagh time. Have you ever heard of that? Everything tends to run a wee bit slower, everybody's a little laid back. People generally can relax a wee bit more," commented local butcher Fintan O'Doherty.
"I love it. I think that all the businesses and the people who live here are proud of it because of the lakes and the lovely eateries and the hotels," said Patrick Conlan, a local businessman.
"So much goes into the tourist industry that there's an extra incentive to put that forwards too.
Newcastle in Co Down and the north coast destinations of Ballycastle and Bushmills also ranked in the Booking.com Traveller Review Awards 2022.
Tourism NI chief executive John McGrillen said the news was a much needed boost for the tourism sector in Northern Ireland, after the effects of the pandemic.
The organisation says 2019 was a record breaking year when revenue surpassed £1billion for the first time.
Mr McGrillen said: “While it has been two years of unprecedented crisis for the industry, I am pleased to know that despite the enormous challenges, our towns have dominated the top 10 list of friendliest visitor destinations.
"The news comes in the same week as the Game of Thrones Studio Tour opens its doors to the public and will help to put Northern Ireland on the map as a must visit destination for those far and wide."
Other locations which made the top 10 list were Frome in Somerset; Glastonbury, Somerset: Shetland; Wick, Highlands and Kelso, Scottish Borders.