As the Welsh Government reviews its fisheries strategy, conservationists, consumers and fishermen are calling for new measures to revitalise the industry.
While the industry calls for better marketing and a push to educate Welsh consumers, the Welsh Government is considering the introduction of Marine Reserves. The idea has been welcomed by conservationists:
Meanwhile, fishermen, suppliers, processors and chefs are all fighting to boost consumption of locally caught seafood.
Wales This Week, The Catch that Got Away is now available to watch online: