1. ITV Report

Royal Welsh Show 2012 gets underway

Crowds gather at the first day of the Royal Welsh Show in Llanelwedd Photo: ITV News Wales

The annual Royal Welsh Show gets underway later, amid a backdrop of uncertainty in farming. The recent protests by dairy farmers about a reduction in the price they get paid for their milk is likely to be one of the main issues discussed at Wales' four-day premier agricultural event.

Welsh farmers say that their production costs are now higher than their returns, and with the ongoing problems of bovine TB the industry simply cannot survive.

The Royal Welsh Lady Ambassador says more needs to be done to protect the dairy industry and she wants to use her role to encourage more young people into farming.

Maybe it can be seen that it's slightly sexist that it's a woman, but we do need young people's voices and that's what the Lady Ambassador is there for - to give young people's opinions and bring fresh ideas.

– Eleri Evans, Royal Welsh Lady Ambassador 2012
Eleri Evans and her family farm sheep and cattle near Brecon Credit: ITV News Wales

Eleri Evans, from Llangorse near Brecon, is representing this year's host county of Brecknock. Despite the problems in Welsh farming, including the recent wet weather, she says it will be a great show.

The title of the role changed just over a decade ago. The Ambassador was previously known as Miss Royal Welsh and chosen on the first day of the show. But Eleri says it is now a much fairer selection process.

Eleri has a full itinerary for the event, which draws to a close on Thursday.

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