Farm safety has been a hot topic on the Royal Welsh showground this year as recent figures suggest agriculture is the most dangerous industry in the UK.
The message from unions was not to become statistics.
Experts say the high rate of deaths is largely because of farmers working alone and operating potentially dangerous machinery.
Rhys is 25 years old, and has been told he will never walk again.
That is because of an accident last spring, on his family farm near Machynlleth...
I was cutting a tree down like I'd been doing all morning, heard a crack, thought that's not meant to happen. Turned my back, started to run away and that's when the tree slapped me across the back.
Injuries to his vertebrae and spinal cord mean he's now paralysed from the waist down.
It's turned my life upside down, but I think I'm extremely lucky to still be here. What family and friends have taken from my experience is that they do think twice before taking on any task
On the showground this week, the safety campaign is targeting young farmers.
The campaigners say it may take several more years to see the statistics change, but there's urgency now about the need to keep farmers like Rhys safe, each and every day.