High Street chain Next has given £500 compensation to a father who was asked by a suspicious shop assistant to reveal what was hidden under his jumper - and forced to reveal his colostomy bag.
Crohn's disease sufferer Lee Winters-Jones, 31, was followed by the Next employee as he made his way around the shop.
And he said he was "humiliated" when he was forced to show him his medical pouch as shoppers looked on.
The father-of-two, who uses a walking stick, told how he felt at having to prove both his innocence and his illness in full public view.
Mr Winters-Jones, from Colwyn Bay in north Wales, said: "We were only in Next for a couple of minutes, but I did notice a guy had followed us down the stairs but I didn't really think anything of it."
Next has apologised for the incident in their Prestatyn store.
The retailer originally offered Mr Winter-Jones £200 in compensation - but have now raised it to £500.
The Colostomy Association told ITV News improvements in staff training was essential.