1. ITV Report

Give the dog a cone! The ice cream kiosk serving walkers and their pets

Will that be a 'Mr Woofie", a 'Carte D'Og', a 'K-Ninety-Nine' or even a 'Pooch-Stacio'?

A beach kiosk has started serving doggy treats to help cool down customers and their pets.

That's 'paw-licking' good. Credit: Camerthenshire County Council

Fozzy's Ice Cream Kiosk on on the North Dock beach, Llanelli is serving up frozen, low calorie and lactose free yoghurt in different flavours for its four-legged visitors after coastal walks.

Kiosk owner Mark Edwards explains how he came up with the idea:

We have so many visitors that have dogs and they look on longingly at their owner for some.

After much searching we found the perfect alternative which is guaranteed to have them panting for more.

– Mark Edwards, Ice creak kiosk owner

The doggy deserts are available in four different flavours: blueberry, cranberry, original and strawberry.

Thousands of people enjoy walking their dogs along Llanelli beach and the one thing they’ve been missing out on is a cold, refreshing, treat.

With the beach kiosk’s latest venture, dogs will be wagging their tails with delight – another reason why Carmarthenshire is renowned as a dog friendly county.

– Cllr Meryl Gravell

Dean Thomas reports.