Huge sign unveiled to encourage Welsh adventure tourism

The mirrored sign is over 4 metres and 11 metres wide. Credit: Weber Shandwick

A huge mirrored sign is to be unveiled in a Snowdonian valley as part of a year long tourism campaign across Wales.

The word "Epic" in letters measuring over 4 metres high by 11 metres wide will be fixed in Pen y Gwryd in north Wales.

It's part of Visit Wales' 'Year of Adventure' campaign, encouraging people to take part in outdoor activities all over the country.

The team behind the launch were also behind Cardiff's 'Ball in the Wall' installation, which appeared on Cardiff Castle during last year's Rugby World Cup.

The famous 'Ball in the wall' became one of the most talked about images from last year's Rugby World Cup in Wales Credit: Cardiff Council