New figures reveal the number of day visits to Wales this year grew by 28% compared to 2015, according to The Great Britain Days Visits survey.
There were 95.2 million day visits to Wales, while average spend per visit increased by 40%.
Spend per visit is now higher in Wales than in Great Britain, with an average spend of £38 per visit, compared with £34 per visit
Tourists spend an average of £38 a visit in Wales, according to the Great Britain Day Visits Survey.
The weakening of the pound has increased the cost of going abroad, with many Brits people opting for a "staycation".
The drop in the pound has also meant the exchange rate is more favourable for visitors from abroad looking to holiday cheaply here in the UK.
As one of our measures of tourism performance, it’s extremely good news that such a big increase has been reported in the number of people coming here on day trips and the amount these visitors spend. The main reason given for being busier was that more British people stayed in the UK over the summer. We’ve also recently seen that the number of overseas visitors to Wales has increased 15% in the first 6 months of 2016 compared to the first 6 months of 2015, which is the highest increase among the nations of the UK. The figures also show that while there has been a small decrease in expenditure across the UK as a whole, expenditure by overseas visitors in Wales has increased by more than 8%.