A major report into broadcasting in Wales by a National Assembly committee says broadcasters should do more to reflect life in Wales in their programming.
The report calls on the BBC to spend an extra £30million on English language drama and broadcasting in Wales.
It also concluded there should be a Wales opt-out for news on Radio 1 and Radio 2 to, "better reflect what is going on in Welsh society."
A spokesperson for the BBC said it had, "committed to spending more on English-language programming in Wales and will set out the proposals in due course."
We’ve said that improving how we portray and represent the different nations of the UK – including Wales – on our UK-wide services is a priority for the new Charter period. As part of this we’ve committed to spending more on English-language television programming in Wales and will set out the proposals in due course.
Elsewhere, the report recommended that funding for S4C should not be cut until the results of a planned review are known and considered.
While the Committee also noted the "extremely high level of repeats", estimated at 57-percent was a "major concern".
"We welcome the report's findings, and to see the Committee's recommendation that there should be no more cuts to S4C's funding until the UK Government's review has been completed, and thorough consideration is given to its findings. We're also pleased to see recognition by the Committee that S4C should be given greater prominence on Electronic Guides in Wales, and that the Ofcom Code should be amended to reflect this.
Members noted the success by ITV Cymru Wales in securing commissions for network programmes, but called for a, "more proactive attitude" in order to, "showcase our Welsh communities throughout the UK."
ITV Cymru Wales' Head of News & Programmes Phil Henfrey said, "having an informed democracy is vitally import and we are proud of the contribution the ITV News and Programmes teams make in Wales on daily basis. All of which is free to the viewer and at no cost to the taxpayer."
We are disappointed that the committee appears to place such a low value on the significant volume of commercially funded high quality news and current affairs programming that ITV makes in Wales. The committee’s report appears to not only fail to recognise the significant achievements made by the ITV Wales team over the past eight years - it also ignores the importance of the investments that ITV has made in recent years, particularly in Welsh independent production through its acquisition of Boom Cymru. There is also no recognition of the contribution ITV makes in Welsh language current affairs through the programming we make for S4C.
Key milestones since Ofcom awarded new stand alone licence for Wales in 2014:
2014 Opening of new state-of-the-art HD broadcast centre in Cardiff Bay
2015 Launch of new ITV Cymru Wales HD channel
2015 ITV acquires Welsh independent production company Boom Cymru
2016 Co-broadcasting of Six Nations Rugby Championship begins on ITV
2016 Launch of new network production label Shiver Cymru securing first network commission, The Aberfan Young Wives’ Club
2016 Commission of new returning series Y Detectif along with long-running series Y Byd Ar Bedwar, Hacio and Cefn Gwlad for S4C
Bethan Jenkins AM, the chair of the Culture, Welsh Language and Communication Committee, said the report is a "snapshot of the broadcasting industry as it stands in Wales" and that it would "form the basis for more detailed inquiries in the future."
Watch Adrian Master's report: