It enjoyed a major refurbishment just a few years ago, but now a question mark is hanging over Penarth Pier Pavilion after changes to its opening hours.
The building will now be closed Mondays to Wednesdays, and the cinema there is closed for the summer.
The pavilion is run by charity Penarth Arts & Crafts Ltd (PACL), which leases the building from Vale of Glamorgan Council.
PACL says the cinema is losing too much money - but campaigners have vowed to try to turn things around.
The sudden changes have prompted an outcry from residents and fans of the pavilion.
A petition to reopen the cinema has attracted more than 1,600 signatures at the time of writing.
On Monday night, two separate public meetings were held for people to raise their concerns.
"In our view the Pavilion is such a superb building. It can be used for so many more activities. It can involve all sectors of the community, we can have many more schools, not just from this area but coming in from the Valleys."
It's not just campaigners who are concerned. Local businesses stress the importance of the pier and pavilion in attracting tourists to the area.
We need the pavilion open, we need the cinema, we need the cafe. The volunteers do a really good job.
We asked PACL for an interview, but didn't get a response.
In a statement of its website, it says the cinema in its current form doesn't make enough money.
The last three years have shown quite clearly that with the limited capacity of the 68 seat Cinema the income from ticket sales will never be enough to cover the costs of running the Cinema.
The charity says it does want to reopen the cinema "sooner rather than later".
But with little news on the horizon, campaigners wonder quite how soon that will be.
Watch Mike Griffiths' report below: