New signs are being used to help people stay safe in the sun when at the beach.
The Don't Be a Lobster campaign uses brightly coloured signs to remind everyone to look after their skin in the sunshine and avoid getting sunburn.
The campaign was launched by Swansea based charity Skin Care Cymru earlier this year when its flag - featuring the Welsh dragon replaced by a lobster - was flown across Wales to start raising awareness.
Wales has the highest incidence of skin cancer in the UK and exposure to the sun's UV rays is the main cause, even with our unpredictable weather.
Children in particular are at risk because damage to their young skin could lead to them developing cancer later in life.
The signs are going up at beaches across Swansea and Gower, but Skin Care Cymru say they are in talks with other Welsh councils to put up the signs at more beaches.
Alexandra Hartley reports: