The cosmetic industry is worth £3bn in the UK and business is booming.
In the age of social media and selfies, more of us than ever are turning to anti-wrinkle injections and lip fillers.
But are non surgical cosmetic treatments more costly than they seem?
In a sector that's largely unregulated, "when it comes to injectable treatments, it is a bit like the Wild West".
That's according to Annie Cartwright. She's an advanced nurse practitioner who's been in the business for 15 years.
She says there's a number of ways to stay safe when getting cosmetic treatments, you just have to remember 'The 5 P's'.
There's more on this story in Wales This Week: Botched Beauty.
Tonight at 8pm on ITV Cymru Wales.