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  1. ITV Report

Swansea loses City of Culture 2021 title to Coventry

Swansea has lost out on being named the UK City of Culture for 2021.

Coventry won the coveted title.

It's the second time they've missed out on the spot.

Swansea was up against winners Coventry, Paisley, Stroke-on-Trent and Sunderland for the coveted title.

If it was successful, it was hoped over 5,000 jobs could be created in Swansea as tourism to the city is boosted.

Welsh Secretary Alun Cairns called the news disappointing but said the UK Government was committed to Swansea's future development.

Famous faces even threw their collective weight behind the bid.

Actor and activist Michael Sheen OBE quoted Swansea's most famous son, Dylan Thomas in support of the city.

This is Michael Sheen here in support of Swansea, the ‘ugly, lovely town’, where ‘ambition is critical’ and we all ‘sing in our chains like the sea’. Come on Swansea!

– Michael Sheen, Actor

The council reacted to the news saying they'll still invest in culture, arts and learning.

We’re still investing in culture, still investing in arts and learning, and still delivering world class cultural programmes for residents and visitors. We are not throwing the baby out with the bathwater – there is no cliff edge – we return to our cultural plan and continue to build arts and creativity, community health and wellbeing, fun and play, into our regeneration strategies; planning policies and communities.

We’re a pioneer area for culture tackling poverty; we’ve got The Killers coming next year; and we’ll soon have a digital arena and new public realm with many opportunities for events, arts commissions and community activity coming on stream.

Swansea’s emerging Cultural Strategy – the blue print that has already been set out to underpin Swansea’s cultural growth – is unfolding andall the work that has been done for the bid, and all the creative ideas and input that have been fielded, will continue to inform our Cultural Strategy.

– Tracey, Head of Cultural Services, Swansea Council