Swansea has lost out on being named the UK City of Culture for 2021.
Coventry won the coveted title.
It's the second time they've missed out on the spot.
Swansea was up against winners Coventry, Paisley, Stroke-on-Trent and Sunderland for the coveted title.
If it was successful, it was hoped over 5,000 jobs could be created in Swansea as tourism to the city is boosted.
Welsh Secretary Alun Cairns called the news disappointing but said the UK Government was committed to Swansea's future development.
Famous faces even threw their collective weight behind the bid.
Actor and activist Michael Sheen OBE quoted Swansea's most famous son, Dylan Thomas in support of the city.
The council reacted to the news saying they'll still invest in culture, arts and learning.