1. ITV Report

Campaign launched to promote alternatives to smacking for parents in Wales

Credit: PA

A new Welsh Government campaign has launched to promote positive parenting techniques in managing difficult behaviour.

The 'Parenting, Give it Time' campaign will promote the benefits using a more positive approach to tackle challenging behaviour in kids.

It comes ahead of the introduction of legislation to ban the physical punishment of children in Wales. The campaign will advise parents on alternative ways to discipline parents.

Promoting positive techniques such as 'taking a few moments to breathe before reacting to a tantrum' and the 'importance of routines and boundaries' in place of shouting or losing your temper is the best way to help our children. This reinforces our long-standing commitment to children's rights and ensuring every child in Wales grows up in an environment that allows them to have the very best start in life.

That's why, next year, we will introduce legislation to remove the defence of reasonable punishment, which will prohibit the physical punishment of children by parents and those acting in loco parentis.

– Huw Irranca-Davies, Minister for Children