Should Wales have used Prince Charles to market itself around the world?
Wales could have achieved 'a lot more' had it worked more with Prince Charles to promote itself over the last six decades. That's the view of the Welsh Government's Culture Minister who hints the Prince feels the same.
Lord Dafydd Elis-Thomas, a friend of the Prince, was speaking to ITV Wales as part of a programme looking at Wales' relationship with the heir to the throne.
Prince turns 70 next week and 2018 also marks sixty years since he became Prince of Wales.
But others disagree, Plaid Cymru's Bethan Sayed says Wales doesn't need any member of the Royal Family to promote it.
Tonight Portrait of a Prince [8pm ITV Wales] looks at the sometimes difficult relationship between Prince Charles and Wales from the protests over the investiture to the renaming of the Second Severn Crossing.