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  1. ITV Report

'Use it or lose it' says Economy Secretary on Wales' retail sector

Economy Secretary Ken Skates AM has launched a new campaign promoting Wales' retail sector and its importance in the community.

The joint venture between the Welsh Government and the Welsh Retail Consortium wants to challenge misconceptions around the future of the sector. It will also try to promote retail as a career choice.

Changes to the way people shop have challenged the retail sector.

The industry remains Wales’ largest private employer with nearly 12,000 shops providing more than 130,000 jobs.

Shops of all shapes and sizes play an important part in our daily lives, but with changes to the way people shop and increased competition, there is no doubt that this a tough time for the sector. The stark reality is that if we don’t celebrate the sector and ensure we make good use of it, we are in danger of losing crucial parts of it. This new campaign which celebrates the contribution of retail to our economy, our communities and as a career provider fully supports these ambitions , and I hope it will help to ensure a thriving future for the sector.

– Ken Skates AM, Economic Secretary

The campaign will try and highlight the community benefits of the retail industry. Exploring how the sector invests in communities and provides social interaction for consumers.