Economy Secretary Ken Skates AM has launched a new campaign promoting Wales' retail sector and its importance in the community.
The joint venture between the Welsh Government and the Welsh Retail Consortium wants to challenge misconceptions around the future of the sector. It will also try to promote retail as a career choice.
The industry remains Wales’ largest private employer with nearly 12,000 shops providing more than 130,000 jobs.
The campaign will try and highlight the community benefits of the retail industry. Exploring how the sector invests in communities and provides social interaction for consumers.