Crickhowell High Street has been named the UK’s best in this year’s Great British High Street Awards - winning £15,000 for the local community.
The High Street on the edge of the Brecon Beacons was recognised for its community led initiatives and strong presence of independent businesses.
Dean Christy of the Crickhowell Corn Exchange nominated the town’s high street following the introduction of an initiative aimed at driving footfall to the high street.
The community-led Totally Locally Campaign brought over 100 local shops and businesses together to promote one another.
Mr Christy says it's a 'dream a come true':
The rural town High Street is also home to the first Zero Waste shop in Wales and established 'Plastic Free Crickhowel' – an scheme to reduce the use of plastic.
Awards judge, Hemlata Narasimhan, commended the community of Crickhowell for improving the experience for locals and visitors.
Holywell in Flintshire, Carmarthen and both Welshpool and Crickhowell in Powys.
Seven streets in Wales were shortlisted for cash prizes in this year's awards sponsored by Visa.
Holywell in Flintshire, Carmarthen and both Welshpool and Crickhowell in Powys were been shortlisted for the Champion Award, while Cardigan in Ceredigion, Narberth in Pembrokeshire and Cowbridge in Glamorgan were were among those in the Rising Star category.