1. ITV Report

Crickhowell's 'community-led' high street crowned the best in the UK

Credit: Great British High Street

Crickhowell High Street has been named the UK’s best in this year’s Great British High Street Awards - winning £15,000 for the local community.

The High Street on the edge of the Brecon Beacons was recognised for its community led initiatives and strong presence of independent businesses.

Dean Christy of the Crickhowell Corn Exchange nominated the town’s high street following the introduction of an initiative aimed at driving footfall to the high street.

The community-led Totally Locally Campaign brought over 100 local shops and businesses together to promote one another.

Mr Christy says it's a 'dream a come true':

We are absolutely thrilled to be named the UK’s best high street and hugely grateful to both the Great British High Street Awards and Visa for making this dream come true! None of this would have been possible without the ongoing commitment, hard work, dedication and drive of the whole community of Crickhowell and the surrounding area – it’s the people that make our high streets such special places and this Award is for you all!

– Dean Christy

The rural town High Street is also home to the first Zero Waste shop in Wales and established 'Plastic Free Crickhowel' – an scheme to reduce the use of plastic.

Awards judge, Hemlata Narasimhan, commended the community of Crickhowell for improving the experience for locals and visitors.

Crickhowell is a fantastic example of a community that has made huge strides in transforming its high street and significantly improving the experience for locals and visitors alike and is a shining example of how independent, family-run businesses can come together to help drive footfall and make the high street a better place for all.

In fact, recent research by Visa found that a majority of people (52%) would use their high street more if it opened more shops, whilst four in ten (40%) said a more varied mix of services would make it more appealing.

– Hemlata Narasimhan, Judge

Read more: Seven Welsh towns shortlisted for Great British High Street Awards

Holywell in Flintshire, Carmarthen and both Welshpool and Crickhowell in Powys.

Seven streets in Wales were shortlisted for cash prizes in this year's awards sponsored by Visa.

Holywell in Flintshire, Carmarthen and both Welshpool and Crickhowell in Powys were been shortlisted for the Champion Award, while Cardigan in Ceredigion, Narberth in Pembrokeshire and Cowbridge in Glamorgan were were among those in the Rising Star category.