1. ITV Report

Schoolchildren recreate banned Iceland palm oil advert

Credit: Cardiff Montessori School

A school in Cardiff have recreated the Iceland Christmas advert which was blocked from TV screens for being too political.

Pupils from Cardiff Montessori re-enacted the cartoon advert, originally voiced by actress Emma Thompson, which highlights the plight of the rainforest.

Credit: Iceland

The video by the school titled, 'There's An Orangutan In My Classroom' features an orangutan puppet destroying toys, food and the classroom plant because its home in the rainforest has been destroyed.

Watch the video here:

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We have had a great response to the video so far and the children are so pleased they have made an impact and helped raise awareness. They've also been busy researching the issue and writing letters.

– Cardiff Montessori School

The original advert focuses on the impact of palm oil on deforestation, and follows the supermarket’s decision to remove the product from all its own-label food by the end of 2018.

Clearcast, the body which approves or rejects adverts for broadcast on television and video on demand, said it was “concerned” that the commercial “doesn’t comply” with legislation on political advertising.

Since Iceland posted the “banned” video online, it has since received thousands of shares on social media, which is not regulated in the same way.

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