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Could advertising stories of children in care help them find adoptive families?

Ben and Liam (not the real names) are looking for a new home and new parents.

Ben is four. His development has been delayed by his challenging start in life. Despite that, he is affectionate and loves cuddles.

His brother Liam, is three. He also has blonde hair and enjoys doing jigsaws, loves animals and singing.

This is the information advertised for two young brothers by a charity hoping it will help find them a permanent home.

The brothers have just spent their first Christmas in foster care. They are "kind, loving boys" but statistically it will be harder for them to find a "forever home" than other children.

Siblings, older children and children with a disability or some from a black or ethnic minority background find it harder to be adopted. As a result they will spend longer in care.

But could personalising these children's stories help?

These boys are looking for new parents. Their faces have been partially covered by the charity to protect their identity Credit: Barnardo's

Banardo's Cymru have launched a new, personalised approach to finding homes for children who have been waiting a long time to be adopted.

In addition to general appeals for potential adoptive parents, the charity is to advertise details of specific children, their likes, their hopes and their challenges.

These children have had a tough start to their young lives and waiting for a family for any significant length of time often creates additional problems.

We hope that telling something of their individual stories will help encourage more potential adoptive parents to come forward.

– Caroline O’Shaughnessy, Ba

Overall in Wales the number of approved adopters has been declining in recent years according to the National Adoption Service. In their last report, the organisation said Wales needed to almost double the number of adopters it recruits.

Number of prospective adopters approved 2011-2018 Credit: National Adoption Service

Barnardo's hopes its new approach will attract perspective parents who believe they can make a difference.