Welsh international Ken Owens says his team will concentrate on "controlling the controllables" as they prepare for next Saturday's Guinness Six Nations showdown against title rivals England.
Hooker Owens, who made his first appearance against England during Wales' 2012 Grand Slam campaign, said: "The more experienced you get, you just need to concentrate on what the important thing is".
England head coach Eddie Jones has already started the mind games. He described Owens and the wider team as "the greatest Welsh side ever".
He added that Cardiff's Principality Stadium "has never been a fortress for me".
But Scarlets forward Owens is unfazed by the fighting talk.
"Perhaps early on in my career, you would get caught up in the hype. My first start for Wales was at Twickenham, which was a huge experience".
"I think as you get older, you sort of do detach yourself from it and do what you need to do to be right on Saturday."
"It is all a bit of fun with what is going on, but we know the job in hand and where we need to improve."
Owens admitted "we need to get better" despite two wins on the road so far in the 2019 Six Nations. He said England will "teach us a lesson" if Wales fail to improve.
Recent history in the fixture favours England, having claimed five-successive Six Nations victories against Wales. But Eddie Jones's team will encounter an opponent unbeaten for a record-equalling 11 games that stretches back to February last year.
Owen, though, says there is no talk of breaking records in the Wales camp as they look to eclipse a mark set between 1907 and 1910.
"There is no point talking about it until you've done it," he added. "The boys are pretty grounded".
"They are just taking it week by week, which is probably a bit boring, but we just talk about the next game, what we need to do to get the result and keep building momentum"