A tobacco control campaign group says smoking habits in Wales are forcing families further into poverty in Wales.
The average smoker in Wales spends more than £160 a month on tobacco, with 20-a-day smokers spending £4,000 a year to fund their habit.
Nearly of quarter of people in Wales live in poverty and are the most likely to smoke - 28% of those in the most deprived areas are smokers compared to 13% in the most affluent parts of the country.
More than 40% of those who are unemployed are also smokers despite increased tobacco legislation.
Meanwhile 43% of unemployed people in Wales smoke - a figure that has risen in the past decade despite increased tobacco control legislation.
ASH Wales say targeted support in the most deprived areas is needed:
The lowest rate of smoking is in Monmouthshire at 13% compared to the highest in Neath Port Talbot at 25%.
The situation shows no sign of changing with the gap in smoking prevalence between Wales' most deprived and least deprived areas having barely fallen in the past decade.
The Welsh Government acknowledged more work needs to be done despite £200,000 funding towards support services:
Cessation services offer behavioural support combined with appropriate medication or nicotine replacement therapy.
The success rate of such an approach is believed to be 4 times greater than that from an unaided quit attempt.