The former chief executive of Chelsea, Trevor Birch, has been appointed Swansea City chairman following the departure of Huw Jenkins in February.
He will take up his position in April and will report to majority owners Steve Kaplan and Jason Levien.
As well as Chelsea, he has previously held the role of chief executive at Everton, Leeds United, Sheffield United and Derby County.
The 61-year-old self-professed 'football man' acknowledged the club's problems and said it's about 'rebuilding' the club on and off the pitch:
I understand a lot of the problems the club has faced, especially after relegation. This job is about re-balancing a football club and getting stability back both in the boardroom and on the pitch, as well as working with the Trust to ensure we're all moving in the same direction. At heart, I'm a football man. I understand and have empathy with what the traditions of a football club should be. Perhaps this is a return to basics for Swansea, a club with a strong belief in its culture. I think under Graham, there is a real determination to return to that philosophy on the pitch. I want to help him and his team in every way possible.
Birch will be in complete day-to-day control of all football and business matters, reporting directly to majority owners,
Swansea City said the new chairman will 'work closely' with both Graham Potter and Kyle Macauley:
Trevor will obviously be instrumental in strengthening the business side of the club but will also work very closely with Graham Potter and Kyle Macauley on the football front and especially in terms of recruitment. His experience allied to Graham and Kyle's vision for the way they want to build the club on the pitch is an exciting opportunity and we believe they will work superbly together.
Huw Jenkins, was appointed chairman in January 2002, stepped down as chairman of Championship club Swansea City last month.
The 55-year-old oversaw the club's rise from the bottom tier to the Premier League but has faced criticism since the takeover by American businessmen Levien and Kaplan.
The Swans' seven year run in the Premier League run came to an end last year.