1. ITV Report

Welsh Water forced to delete 'meat-free' advert after backlash

Credit: Facebook/Welsh Water

Welsh Water was forced to delete a Facebook advert, which encouraged people to go 'meat-free' for a day to save water, after a backlash on Monday.

The advert, published with the hashtag #watersavingweek, included a picture of a pig being washed in a bucket of water.

It was posted on the Dwr Cymru Welsh Water Facebook page along with the caption: "Nearly one third of agricultural water use is related to animal products. Try going meat free for just one day."

Credit: Facebook

The advert was posted at around midday and was deleted around three hours later.

Before it was deleted, the post gathered a number of comments from Facebook users who described the advert as 'disgraceful', 'shocking' and 'ridiculous'.

Welsh Water has since issued an apology, and said that the advert - which was a one-off - formed part of a UK-wide campaign run by a separate organisation:

Each year, the independent organisation, Waterwise, runs Water Saving week, providing tips to people on how to reduce water usage in their everyday lives.

Water companies and organisations across the UK have been supporting this by sharing content, tips and offering water saving devices on social media this week - today’s theme highlighted the amount of water that can be involved in the production of meat, and suggested going meat free for a day.

We apologise if we have caused any offence and deleted the post from our social media channel. It is never our intention to cause upset to our customers.

– Welsh Water statement