Celebrity hairdresser Lee Stafford is opening a new academy to train Welsh students in hairdressing and barbering skills.
The new training centre is a part of the NPTC Group of Colleges, incorporating Afan, Brecon Beacons, and Newtown College.
At a launch event for the academy, the award winning hairdresser said it will be "the only one of its kind in Wales".
Organisers at the pink-themed launch event said the aim of the training is to make Welsh students "the most employable in the country; as stylists, colourists or in any hairdressing field of their choice".
Local salon owners attended the event as well as students and staff from the colleges involved. Swansea salon owner, Andrew Price, described the launch as a "fantastic opportunity".
He added: "Training like this on our doorstep can only be viewed as positive".