Beauty on the cheap: Calls for tougher regulations for semi-permanent eyebrow tattooing

Microblading is a tattooing technique using semi permanent ink to create more natural looking eyebrows. Credit: ITV

If you're into beauty trends then you'll know that eyebrows are a big deal right now.

After plucking them into tiny lines in the noughties, more and more people are now after a natural, bushier eyebrow like many celebrities including Kim Kardashian and Cara Delevingne.

Celebrities such as Kim Kardashian and Margot Robbie have embraced the big brow look Credit: PA

For many, microblading is the answer. Semi-permanent ink is implanted into the upper layers of the skin with tiny needles to create a natural look.

An example of a microbladed eyebrow Credit: ITV

Microblading is not cheap. Treatments can cost upwards of £300.

However, the demand for this kind of treatment has seen a growth in the number of people offering it.

It's easy to find deals online, with many offering the treatment at a discounted price on social media.

There are plenty of examples where the procedure has gone horribly wrong:

One owner of a beauty clinic in Swansea says she is now seeing three clients a week purely for corrections.

Sian Watkins says if microblading is done incorrectly it can lead to scarring, infection and botched results.

She has trained for years to perform microblading.

However, anyone can do a one-day course and offer to do the same - even without a background in beauty.

The results can last for 12 months and Sian is calling for tougher regulation around who can perform the procedure.

There definitely needs to be more regulation with the standards of training courses that are passing accreditations. If you go on a day course, you're not going to be taught all of the skin anatomy which is crucial.

Sian Watkins, The Cosmetik Clinic

The Welsh Government says that it is taking action.

Mandatory licensing for microblading will be covered by the Public Health (Wales) Act 2017, as it is a form of tattooing. Until the regulations come into force under the Act, we would encourage anyone with concerns about cosmetic procedures involving piercing the skin to contact their local environmental health department.

Welsh Government Spokesperson

The advice from many health and beauty professionals is to do your research, attend a consultation to decide if the treatment is right for you, and check your practitioner has the right qualifications.

Here are Sian's top tips if you're thinking of getting your eyebrows micro-bladed: