First vegan supermarket opens in Llanelli

Credit: PA

A vegan supermarket has opened in Llanelli after being awarded a grant from Carmarthenshire County Council.

Kind Earth is selling organic and locally sourced food in Maes Y Coed.


people in the UK are now reported to be opting for a vegan diet.

There will be no plastics in supermarket and it will only offer paper bags to customers.

It will also run a recycling scheme and host events including litter picking and workshops.


was given to Kind Earth from the council’s business start-up fund.

Local resident, Matt Rogerson owns the business.

I’ve been so excited to open Kind Earth, and grateful to the council for the start-up grant and belief which helped pursue my dream...

Matt Rogerson, Kind Earth
Local resident Matt Rogerson owns the business. Credit: Carmarthenshire County Council

I am happy that we were able to provide funding to support Kind Earth to develop a new business that will benefit the community and offer people a wider choice of food. As a council we remain committed to strengthening our local economy and giving the people of Carmarthenshire as much choice as possible.

Cllr Emlyn Dole, Carmarthenshire County Council Leader