A vegan supermarket has opened in Llanelli after being awarded a grant from Carmarthenshire County Council.
Kind Earth is selling organic and locally sourced food in Maes Y Coed.
people in the UK are now reported to be opting for a vegan diet.
There will be no plastics in supermarket and it will only offer paper bags to customers.
It will also run a recycling scheme and host events including litter picking and workshops.
was given to Kind Earth from the council’s business start-up fund.
Local resident, Matt Rogerson owns the business.
I’ve been so excited to open Kind Earth, and grateful to the council for the start-up grant and belief which helped pursue my dream...
I am happy that we were able to provide funding to support Kind Earth to develop a new business that will benefit the community and offer people a wider choice of food. As a council we remain committed to strengthening our local economy and giving the people of Carmarthenshire as much choice as possible.