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Football Association of Wales launches campaign to inspire more women and girls to get into football

Wales players help launch the new campaign Credit: FAW

The FAW has launched a new campaign designed to build on the growth of the Women and Girls’ game, from grassroots to the National Team.

The new brand identity for women's and girls' football in Wales aims to unite all levels of the game and to inspire women and girls to play, follow or work within football.

Be.Cymru is the new brand identity for women's and girls' football in Wales Credit: FAW

Watch the launch video in full:

The new brand has been launched ahead of Wales Women's 2021 Euro qualification campaign.

Wales will begin their qualifying journey by travelling to the Faroe Islands for the opening match in Torshavn on Thursday 29 August.

Five days later captain Sophie Ingle and her team-mates will be playing their first home match of the campaign in Rodney Parade, Newport against Northern Ireland.

The Wales Women's squad for the upcoming Euro 2021 qualifiers Credit: FAW

Wales head coach Jayne Ludlow has named a 22-player squad for the two qualifying games which welcomes back midfield stalwarts Angharad James and Rachel Rowe. Fifteen-year old Carrie Jones will be the youngest member of the squad after receiving her first senior team call up.

Wales however will be without their most capped player Jess Fishlock who is unavailable until 2020 due to an ACL injury.

Wales head coach Jayne Ludlow has picked a 22 player squad Credit: FAW