More than 1,700 taxi drivers across north Wales have joined a major drive to tackle violence against women.
Special window stickers are being placed in every licensed cab as part of the White Ribbon campaign being championed by PC Mike Taggart, 37, whose own mother was murdered by his stepfather when he was 15.
PC Taggart went on to join North Wales Police where he’s dealing with the issue as the force’s Strategic Domestic Abuse Officer.
Earlier this year it was announced that all of North Wales Police’s 250 vehicles are also displaying the stickers.
The White Ribbon campaign is part of an international initiative established by men to end all forms of violence against women and girls.
Funding for the stickers has been provided by North Wales Police and Crime Commissioner Arfon Jones.
PC Taggart says he and his sister were left totally bereft when their mum, Donna Marie Crist, was murdered at her flat in Rhyl in 1997 by estranged husband Derek Evans after years of alcohol-fuelled abuse.
PC Taggart said: “I want to make sure that people in my mum’s position don’t have to go through what she went through.
“The aim is to raise awareness of where support is available because we are dedicated to making sure people know they will be believed and can have real confidence that they can get the help they need.
“This campaign is targeted specifically at men with the aim of ending male violence against women."
He continued: “It’s basically about empowering men to not be bystanders to domestic abuse and to empower men to become ambassadors for the cause.
“Obviously men are victims as well and we are doing a lot of work within the police to incorporate training into male victims as well.
“The majority of the perpetrators are men, and if we can target the highest level of perpetrators then hopefully we can help lower the number of them which means we will have fewer victims.”