Almost 50,000 Welsh children will go without warmth or fresh food this Christmas, according to a report by Action for Children.
Their research shows three children in every Welsh primary classroom will face a festive season, lacking basics such as a heated home, warm winter coat or fresh food.
The charity reports parents below the breadline are able to spend an average of £2 a day per child on food. This means they may struggle to afford nutritious food vital for health and development.
During the school holidays children do not have free school meals available which leaves many families struggling. With a typical primary school meal in the UK costing £2.30 a day, parents can barely afford lunch.
Director of Action for Children Wales, Brigitte Gater has said: “The next UK Government must deliver ambitious policies to end child poverty and bring in a National Childhood Strategy to give all our children a safe and happy childhood.”
Action for Children have launched a ‘Secret Santa’ campaign to help support the most vulnerable children.
Brigitte Gater said: “Until every family has enough money to keep their child warm and well fed, we will continue to help them.”