A multi-millionaire travelled 200 miles to Barry in a bid to save a pub carpet.
Wetherspoon owner Tim Martin, 64, is refusing to rip up the carpet - after the town council blocked permission to use its historic coat of arms in the pile.
Mr Martin's pub put the town's crest in their bar carpet in Barry - the town famous for TV favourite Gavin and Stacey - in a £715,000 revamp.
He has been ordered to rip it out or face legal action over the design featuring two unicorns and a dragon.
But Mr Martin says the rug row is the most "extreme" in Wetherspoon's history.
Mr Martin, reportedly worth £448m, met Barry Town Council councillors in private to discuss the use of the town crest in The Sir Samuel Romilly pub.
The council meeting was held in private but details were released later.
Councillors agreed to wait for a letter from JD Wetherspoon stating options for a resolution.
The coat of arms was patented and granted by the Sovereign - the Queen's father George V1 - in 1939.
It features the words "Caderndid Cyfiawndeb Cynydd" - Welsh for "Stability Justice Progress" - under the two unicorns, a boat and the Welsh dragon.
Mr Martin previously said the dispute could be taken to the ancient Court of Chivalry first set up in the fourteenth century.
The Conservatives' leader in the Vale of Glamorgan said the argument was "nonsense".
The decision will be made at a later date.